lundi 3 mars 2014
Sirop d'érable du Québec | Hamie T. Robitaille
Un système de consigne pourrait être développé, ainsi qu’une stratégie marketing autour de la fidélisation du consommateur, afin d’encourager le commerce local.
The starting point was the maple syrup producers. This packaging project puts forward the pride they put in their typically Quebecois a high quality product. Noble materials - glass, maple wood were chosen to help the conservation of the product allowing also consumers to see the color of the syrup. The buyer is invited to adopt a local maple syrup and reuse the containers.
A deposit system could be developed, and a marketing strategy around consumer loyalty and to encourage local trade.